Mobile Action

Established in 2013 in San Francisco by Aykut Karaalioglu, Mobile Action provides a platform for app marketers focused on growth in the Apple App Store and Google Play Store. The company started as an app growth agency in 2014 and transitioned to a product-based model in 2015, launching its App Intelligence and ASO Intelligence solutions. By 2018, it had expanded its offerings to include Market and Ad Intelligence, establishing itself as a comprehensive app store insights provider. A significant milestone was the 2019 introduction of SearchAds.com, a SaaS platform for Apple Ads, which led to Mobile Action becoming an official Apple Ads Partner in 2020. In January 2025, a strategic partnership was announced with Skai, integrating its Apple Search Ads business into Mobile Action's offerings.

The company operates on a subscription-based business model, offering tiered plans that provide access to its suite of tools and data. It serves a global client base, including notable companies like Adobe, eBay, Adidas, and Canva, across more than 85 countries. The business generates revenue through these subscriptions, with an estimated annual revenue between $9.8M and $11.7M. Clients can access managed services for personalized support and strategy sessions with dedicated account managers.

Mobile Action's platform offers a holistic approach to user acquisition by combining tools for both paid and organic strategies. The product suite includes several intelligence modules. Ad Intelligence provides insights into a vast library of ad creatives, publishers, and market trends. ASO (App Store Optimization) Intelligence focuses on organic growth through keyword and creative strategy information. For paid campaigns, Search Ads Intelligence helps optimize Apple Search Ads by providing data on keywords and competitors. Market Intelligence offers data for competitive benchmarking, including download and revenue figures. Other tools like CPP (Custom Product Pages) Intelligence and App Intelligence provide in-depth data for creating appealing product pages and analyzing app performance. The company's platform is built on a massive dataset, including information from over 90 million creatives, 6 million keywords, and 5 million apps.

Keywords: App Store Optimization, ASO, Apple Search Ads, user acquisition, mobile app marketing, app analytics, competitive intelligence, ad intelligence, market intelligence, SaaS, app store marketing, mobile growth, keyword tracking, campaign management, Google Play Store, mobile ad creatives, app revenue data, app download data, paid user acquisition, organic user acquisition