Mobil Factory
A mobile video game development company.
| Date | Investors | Amount | Round |
|---|---|---|---|
KRW1.5b | Series B | ||
| Total Funding | 000k | ||
Mobil Factory, established in November 2012, operates as a mobile game development and publishing enterprise. The company was co-founded by a team of experienced professionals from Nexon and Neople, including Bae Youngjin, who serves as the CEO, Min Kyung-lip, Kim So-yeon, Jang Ji-hoon, and Lee Sung-soo. The journey began in Busan in September 2012, when Bae Youngjin and Min Kyung-lip, both formerly of Nexon, decided to venture into entrepreneurship, driven by a shared vision for creating unique gaming experiences.
From its inception, Mobil Factory adopted a dual-market strategy by simultaneously establishing legal entities in both South Korea and China. The Korean entity, Mobil Factory, is the primary game development studio, while its Chinese counterpart, 'Moyo,' managed by co-founder Kim So-yeon, focuses on publishing, marketing, and fostering partnerships within the complex Chinese market. This structure was designed to navigate the more than 200 independent Android app markets in China, each with its own set of requirements. The business model revolves around developing free-to-play mobile games and generating revenue through in-app purchases and publishing activities. The company aims to create games with high completion levels and unique fun factors, specifically targeting the Korean, Chinese, and Japanese markets.
The company's portfolio includes titles such as 'My Little Farm' and 'Shooting Hero'. A significant milestone in the company's history was its acquisition by NextFloor in May 2017. This event was a natural progression of a long-standing relationship, as NextFloor had been the first external investor in Mobil Factory back in 2013, solidifying a partnership that had been in place for years.
Keywords: mobile game development, game publishing, Nexon alumni, Neople alumni, Korean startup, Chinese game market, Moyo, Bae Youngjin, NextFloor, My Little Farm, game developer, F2P games, mobile gaming, cross-border business, Korea-China gaming, startup acquisition, farm simulation games, Shooting Hero