MobiGarage

MobiGarage operates as a B2B e-commerce marketplace focused on the refurbished electronics sector, particularly smartphones and spare parts, targeting the underpenetrated Tier 2 and Tier 3 cities in India and the MENA region. Founded in 2017 by Vaibhav Kapoor and Pulkit Kapoor, with other co-founders including Ujjwal Sehgal and Abhinav Mahajan mentioned in its early stages, the company aims to bridge the digital divide for a large population segment. The initial concept for MobiGarage emerged when Vaibhav Kapoor, while working as a consultant in the US, began selling mobile phone spare parts on platforms like eBay, Amazon, and Flipkart in India with his cousin Ujjwal Sehgal. This experience highlighted the need for organized mobile repair services, leading to the formal establishment of MobiGarage. The company's business model is built on an asset-light, omnichannel approach, integrating an e-commerce platform with a physical hub-and-spoke retail network. This network leverages existing small retail and repair shops, empowering them with technology and a reliable supply chain. MobiGarage generates revenue through both B2B and B2C channels. On the B2B side, it supplies certified spare parts to mobile repair and refurbishment companies, including major players like Flipkart's 2Gud platform. For consumers (B2C), it offers doorstep mobile repair services and sells refurbished smartphones that are significantly cheaper than new devices. The company's platform uses AI to help manage its supply chain and ensures devices are tested and revamped with certified components. Since its inception, MobiGarage has reported significant growth, processing 20,000 orders a month as of July 2021. The firm has successfully raised capital through several funding rounds, including a pre-Series A round led by the US venture capital fund SOSV, to scale operations, build proprietary technology, and expand its retail partnerships. Keywords: refurbished smartphones, mobile repair, B2B e-commerce, spare parts supply chain, Tier 2 markets, Tier 3 markets, circular economy, electronics marketplace, omnichannel retail, asset-light model, hyperlocal services, mobile recommerce, device refurbishment, India, MENA, digital divide, Vaibhav Kapoor, Pulkit Kapoor, SOSV, smartphone service, e-waste reduction, affordable electronics