Mobifusion
Mobifusion partners with media and publishing companies to deliver branded mobile content products and services to consumers worldwide.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
| N/A | $600k | Seed | |
| Total Funding | 000k | ||
Mobifusion, Inc. operates as a provider of application development services, specializing in a cloud-based mobile infrastructure solution for creating content-based messaging bots and applications. The company was founded in 2005 by Pavan K. Mandhani and Chris McKenney and is headquartered in Sunnyvale, CA. Pavan Mandhani, the current CEO, is a serial entrepreneur with this being his fifth startup. His prior experience includes roles at companies like Vignette Corp. and as Chief Technology Officer at GlobalCenter, Inc. This background in technology and the wireless industry directly informed Mobifusion's approach to cross-platform development.
The company's core business revolves around a patented technology platform that enables content owners and publishers to monetize and distribute their content across a wide array of mobile devices and operating systems. Mobifusion's proprietary process consists of four main engines—structure, behavior, style, and analytics—that systematically process unstructured media into a structured format. This allows for the rapid creation and deployment of applications, as the technology is designed to "touch once and deliver" to multiple platforms like iOS, Android, and others without needing to redesign the app for each one. The business model primarily serves content providers and media companies, offering them a new revenue stream and a channel for customer acquisition and engagement. The company generates revenue by partnering with these content providers to develop and distribute mobile apps worldwide.
Mobifusion's platform is engineered to be scalable and cost-efficient, providing services that include the development, publishing, and distribution of mobile applications. A key feature is its big data analytics engine, which collects and analyzes usage data to optimize marketing strategies, inform product development, and enhance user experience. The company has established relationships with major app stores, telecom operators, and device manufacturers, enabling a global distribution reach to over two billion users in more than 100 countries. This extensive distribution network is a significant asset, allowing for apps to be preloaded on devices and promoted through various channels to maximize exposure and user adoption.
Keywords: mobile application development, content monetization, messaging bots, cross-platform apps, cloud infrastructure, mobile content distribution, application development services, digital content delivery, mobile partnerships, app analytics, Pavan Mandhani, global mobile market, content management platform, mobile revenue models, unstructured data processing, application publishing, mobile user engagement, SaaS, mobile infrastructure, content distribution network