MobieTrain

MobieTrain, founded in 2015, provides a performance enablement platform focused on the corporate training market for deskless workers. The company was established by Guy Van Neck, Mireille van Hemert-Schelling, and Willi van Boven. CEO Guy Van Neck's background in mystery shopping and market research revealed a consistent gap in the training of frontline teams, which directly inspired the creation of MobieTrain to empower this segment of the workforce.

The company operates on a SaaS business model, offering its platform to enterprises seeking to train their frontline employees in sectors such as retail, hospitality, logistics, and government. Its client roster includes notable brands like Timberland, Diesel, Emirates Post, and Decathlon. MobieTrain has established a global presence with customers in over 30 countries and offices in Genk, Amsterdam, Madrid, and Milan. The firm has successfully raised approximately $17 million through multiple funding rounds, including a €9 million Series B in October 2022, to fuel international expansion and product development.

MobieTrain's core offering is a mobile-first, microlearning application that delivers bite-sized, gamified training content. This approach aims to improve knowledge retention, which the company claims is significantly more effective than traditional learning methods. The platform is designed for rapid deployment and allows client companies to create customized, branded learning modules through an authoring tool. Key features include personalized learning paths, progress tracking dashboards for management, real-time communication tools, and AI-powered content generation. The platform addresses critical business needs like employee onboarding, sales enablement, safety compliance, and skill development, ultimately aiming to reduce onboarding time, lower employee turnover, and enhance customer service. It integrates with other business systems and centralizes training, communication, and performance tools into a single mobile hub.

Keywords: microlearning, frontline employee training, mobile learning, employee engagement, performance enablement, corporate training, SaaS, HR Tech, employee onboarding, retail training, hospitality training, logistics training, gamified learning, knowledge retention, skills development, deskless workforce, mobile-first platform, employee communication, corporate education, EdTech