MMV

MMV, initially known as Mer Montagne Vacances, was established in 1989 by co-founder Jean-Marc Filippini, who currently serves as the company's president. Originally, the company's business model included seaside activities, but it has since evolved to become a specialist in mountain-based club holidays in the French Alps. A significant milestone in the company's history occurred in October 2022, when it was acquired by Compagnie des Alpes, which now holds an 85% equity interest. The co-founding chairman and the CEO retained the remaining 15% ownership.

The company operates as the second-largest hotel and club residence operator in the French Alps. Its business is centered on providing club holidays in both hotels and residences located in prestigious ski resorts. MMV's client base is primarily composed of families, with a notable portion of international tourists from the UK, Belgium, and the Netherlands. The business generates revenue through the operation of its 21 establishments, which include Club Hotels offering full board and Club Residences providing apartment rentals. A key part of its strategy involves developing properties that are functional for both winter and summer seasons to ensure year-round appeal.

MMV offers all-inclusive holiday packages that feature accommodation, dining, and a wide array of activities. Services include children's clubs with educational and fun programs, ski lesson support, wellness spaces with spas, saunas, and hammams, and various forms of entertainment. The company emphasizes a flexible booking model, allowing for stays of varying lengths, from a weekend to a month, with flexible arrival and departure days. MMV is also committed to sustainable tourism, incorporating eco-construction principles into new buildings and focusing on responsible sourcing and waste reduction.

Keywords: mountain holidays, French Alps tourism, club hotels, family ski resorts, holiday residences, Compagnie des Alpes, all-inclusive holidays, mountain hospitality, ski resort operator, seasonal tourism, alpine accommodation, sustainable tourism, family travel, winter sports holidays, summer mountain trips, Jean-Marc Filippini, Samoëns, Tignes, Val Thorens, Les Arcs