MMC

MMC, operating under the brand Makcik Kafe, is a food and beverage entity based in Kuala Lumpur, Malaysia, that began its journey in 2015. The company functions as a producer and distributor of bakery items and a variety of other food products, leveraging both online and physical channels to serve its customers.

The firm operates a multifaceted business model that encompasses both business-to-business (B2B) and business-to-consumer (B2C) segments. In the B2B space, MMC runs a central kitchen with a data-driven management system, supplying its products to other food and beverage chains across Malaysia and engaging in OEM manufacturing. Its offerings for OEM partners include traditional Malaysian dishes, Western meals, and a wide array of confectionery and bakery items. The B2C operations include physical Makcik Kafe outlets, an e-commerce platform for direct online sales, and catering services for corporate and private events. A distinct part of its distribution strategy involves the use of 100 vending machines placed in locations like factories and hospitals.

Makcik Kafe's product portfolio is extensive, featuring cakes, croissants, pastries, bread, and beverages, alongside savory items like Nasi Lemak and Satay. The company aims to provide fresh and healthy food options, delivering desserts and meals directly to consumers' homes. In March 2021, the company secured $61,800 in an accelerator/incubator funding round from investors including ScaleUp Malaysia and Quest Ventures. This capital injection supports its growth as it competes in the Malaysian FoodTech and e-commerce market.

Keywords: food and beverage, bakery, e-commerce, FoodTech, central kitchen, OEM food manufacturing, catering services, online food delivery, Malaysian cuisine, vending machine distribution, B2B food supply, cafe chain, corporate catering, ready-to-eat meals, pastry production, online bakery, food production, dessert delivery, Kuala Lumpur food, ScaleUp Malaysia portfolio