MLabs
Social media management and analytics platform for agencies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | - | ||
| Total Funding | 000k | ||
mLabs is a Brazilian social media management platform designed to centralize and optimize the online presence of brands, agencies, and freelancers. Founded in 2015 by Rafael Kiso, the company was created to streamline social media workflows. Kiso, a publicist with an MBA in Marketing, identified a market need for an integrated tool during a time when the Brazilian startup ecosystem was still nascent.
The platform allows users to manage multiple social networks—including Instagram, Facebook, LinkedIn, YouTube, TikTok, Pinterest, and Google My Business—from a single dashboard. Key features include content scheduling, automated and customizable performance reports, competitor analysis, and workflow management tools for teams and client approvals. mLabs serves a wide range of clients, from small businesses and social media professionals to large agencies and franchise networks managing hundreds of profiles.
The business operates on a subscription-based model, with tiered plans starting from approximately $12.90 per month, making it an accessible tool in the Brazilian market. In 2019, mLabs secured a $1 million Seed round from DOMO Invest and later participated in the Google for Startups Accelerator program. The company was acquired by Stone, a major Brazilian fintech company, in May 2020, and now operates as a subsidiary.
Keywords: social media management, content scheduling, digital marketing, Brazilian SaaS, marketing technology, competitor analysis, social media analytics, client workflow management, brand management, content calendar, social media reporting, Instagram management, Facebook management, LinkedIn management