MKI

MKI MIYUKI ZOKU is a UK-based contemporary menswear company established in 2010 by founder and creative director, Vik Tailor. The brand's identity and name are derived from the Miyuki Zoku, a trailblazing Japanese youth tribe from 1964 who were the first in their country to adopt the American 'Ivy League' style. This historical inspiration shapes the brand's core philosophy of creating designer-led, quality garments that are both accessible and wearable.

Vik Tailor, whose background is in interior design, channeled a long-held passion for menswear into the creation of the MKI brand. His journey in fashion began at age 16 with retail jobs, moving from high street stores to independent boutiques, which provided him with the foundational experience to launch his own venture. The initial concept was to bring the experience of independent Japanese and Korean labels to his home city of Leeds, England, where the first MKI store was opened in the historic Corn Exchange.

The business operates as both a multi-brand retailer and a standalone fashion label, offering seasonal collections alongside a core range of apparel and accessories. Products are characterized by a focus on fit, fabric, and functionality, blending minimalist aesthetics with functional design cues from streetwear and high fashion. The business model involves direct-to-consumer sales through its physical store and e-commerce platform, as well as wholesale distribution to a global network of stockists, including prominent retailers like Selfridges, Harvey Nichols, and END.

Keywords: menswear, contemporary fashion, British design, Japanese style, Vik Tailor, streetwear, MKI MIYUKI ZOKU, apparel, fashion retail, Ivy League style, minimalist aesthetic, designer-led garments, e-commerce fashion, Leeds fashion brand, independent label, clothing accessories, modern menswear, UK fashion, global stockists