Mixx
User-driven social media site allowing users to submit or find content by peers based on interest and location.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
The Mixx operates as a full-service strategic and creative marketing agency, founded in 1996 by Robyn Streisand, who currently serves as the CEO. The company positions itself as an agile firm capable of handling large-scale projects for both iconic and emerging brands. The agency's core business revolves around creating and executing marketing strategies that span across various channels, aiming to connect with audiences at critical touchpoints to foster brand advocacy and influence purchasing decisions.
The Mixx serves a diverse client base that includes major corporations such as Disney, Uber, American Express, and Johnson & Johnson. Its revenue is generated by providing a wide array of services, including branding, digital strategy, advertising, content marketing, and creative services. The company emphasizes a human-centric and evidence-led approach, which it applies to all its campaigns and programs. This methodology is designed to build authentic connections between brands and their target audiences.
A significant aspect of The Mixx's identity is its commitment to diversity, equity, and inclusion (DEI). It is a certified-diverse business by both WBENC and NGLCC and is also a certified B Corporation, underscoring its focus on social and environmental performance. This commitment is a key part of its value proposition, attracting clients who want to align their brands with these values. In January 2023, The Mixx acquired Captain Creative Group, another certified-diverse agency, to expand its capabilities in experiential marketing and production, with Captain's founder, Lisa Foti, becoming the Director of Operations. This strategic move unified two agencies with a shared history of collaboration and a focus on inclusivity.
Keywords: full-service marketing agency, strategic creative agency, branding services, digital marketing, content strategy, advertising campaigns, customer relationship marketing, certified B Corporation, diverse supplier, WBENC certified, NGLCC certified, brand advocacy, audience engagement, marketing communications, experiential marketing, corporate branding, DEI consulting, multicultural programming, brand storytelling, creative execution