Mixtent (Storylane.com)
CMS for creating and sharing online content.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Founded in 2021 by Akash Bansal and Nalin Senthamil, Storylane provides a no-code platform for creating interactive product demos. The company, which originated as Mixtent and participated in Y Combinator's Summer 2021 batch, secured $125K in seed funding. Both founders bring prior entrepreneurial experience, having previously co-founded and sold Kinderlime, an early education SaaS platform. Senthamil has over 15 years of experience in machine learning and has held technology leadership roles, including CTO at DAQRI, while Bansal has a background in product management and pre-sales.
Storylane's core business revolves around a demo automation platform that enables sales and marketing teams to generate engaging product demonstrations without requiring any coding knowledge. The platform captures a product's frontend, allowing users to create guided tours, sandbox environments for hands-on exploration, and centralized demo hubs. Clients can edit text, images, and other on-screen elements, personalize content with dynamic variables, and blur sensitive information. The platform's AI capabilities can assist in content generation and translation. This service is aimed at B2B SaaS companies and is used by various go-to-market teams, including marketing, sales, and customer success, to enhance lead generation, accelerate sales cycles, and improve customer onboarding.
The business model operates on a subscription basis with several tiers, including a free plan with limited features. Paid plans, such as 'Starter' at $40 per creator per month and 'Growth' at $500 per month for a team of five, offer progressively advanced features like unlimited demos, HTML editing, and deeper integrations with CRMs like HubSpot and Salesforce. An enterprise-level plan is also available with custom pricing. Revenue is generated through these monthly or annual subscriptions, with pricing influenced by the number of users and the feature set, but not by the number of demo viewers.
Keywords: demo automation, interactive product demos, no-code platform, sales enablement, B2B SaaS, lead generation, product marketing, Y Combinator, software demonstration, marketing automation