MixRank

Founded in 2011 by Scott Milliken and Ilya Lichtenstein, MixRank is a data intelligence platform headquartered in San Francisco. The company originated from the Summer 2011 batch of the Y Combinator accelerator program. Scott Milliken, the current CEO, was inspired by Google's mission to organize information and started the company with a server funded by his work as a math tutor. A self-described data enthusiast and coder since age 11, Milliken skipped high school to enroll in college at 14, eventually earning a BA in Mathematics from UC Berkeley. His co-founder, Ilya Lichtenstein, who had prior experience in an internet marketing business, left the company in 2016.

MixRank operates on a B2B subscription-based model, positioning itself as a competitive intelligence and customer discovery platform. It processes petabytes of data monthly from diverse sources like web crawls, the Google Play Store, the Apple App Store, and social media. The platform provides clients with refined datasets on companies, professionals, job postings, mobile apps, and SDKs. This service enables businesses to identify and qualify target prospects, analyze market trends, shorten sales cycles, and make informed strategic decisions.

Clients range from sales and martech platforms to venture capital firms, private equity, and recruitment providers. The company serves major enterprise customers including Google, Amazon, Facebook, Intel, and Adobe. Its core offerings deliver a comprehensive view of talent, market opportunities, and competitor advertising strategies. MixRank has raised a total of $1.5 million in funding over two rounds, with investors including Y Combinator, 500 Global, and Mark Cuban.

Keywords: data intelligence, B2B data, lead generation, sales intelligence, competitive intelligence, market intelligence, mobile app data, SDK analysis, tech intelligence, firmographics, talent acquisition data, Y Combinator, Scott Milliken, customer discovery, prospecting tools, ad campaign analysis, martech, recruitment data, venture capital data, web crawling