Mistry.Store

Mistry.Store, legally known as Infraequity Technologies Private Limited, is a Gurugram-based e-commerce platform targeting India's home building and interiors market. Founded in 2022 by Vaibhav V Poddar and Bhanu Mahajan, the company aims to organize the highly fragmented building materials supply chain. The founders launched the platform to address persistent issues in the sector, such as price opacity, counterfeit products, and poor customer service.

The company operates a B2B marketplace model, serving as a one-stop procurement solution for professionals like architects, interior decorators, contractors, and builders. Its revenue is generated from the sale of building materials through its platform. For the fiscal year ending March 2023, the company reported revenues of Rs 3.6 crore. Mistry.Store's core clientele consists of home interior professionals who purchase materials on behalf of homeowners. The platform provides a comprehensive catalog of products across more than 20 categories, including plywood, hardware, electricals, paints, and plumbing supplies from over 150 brands. This allows professionals to source all necessary materials from a single point, streamlining their procurement process.

A key feature of Mistry.Store's service is its value-added offerings, which include competitive pricing, end-to-end delivery with order tracking, and financial services. In a significant move to address cash flow challenges for its clients, the company launched a 'Buy Now, Pay Later' program, providing an interest-free credit period of up to 60 days. Further enhancing its service, Mistry.Store introduced a mobile 'sampling store on wheels' in the Delhi NCR region, allowing professionals to review material samples at their project sites. The business is supported by a 25,000 sq. ft. warehouse in Gurugram to manage logistics and ensure timely deliveries.

In October 2022, Mistry.Store secured $2 million in a seed funding round led by Omidyar Network India. The round also saw participation from Waveform VC, Bharat Founders Fund, and a number of prominent angel investors. This capital infusion was earmarked for developing the company's technology infrastructure to better serve its professional user base. As of October 2022, the founders held a majority stake of 72.20% in the company.

Keywords: building materials procurement, construction e-commerce, home interior supplies, B2B marketplace India, architectural materials, interior design suppliers, construction technology, plumbing supplies online, electrical supplies for builders, plywood and laminates sourcing, paint procurement platform, hardware for contractors, real estate supply chain, construction finance, Buy Now Pay Later for construction, Delhi NCR construction market, building material delivery, Vaibhav Poddar, Bhanu Mahajan, Omidyar Network India.