Miracle night

Miracle night

A sleep app that promises to help you fall asleep in 10 minutes or less.

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Munice Inc., a South Korean startup, has developed Miracle Night, a mobile application designed to address sleep-related issues through a neuroscience-based approach. The company's inception traces back to its founder, Shawny, whose personal battle with insomnia and dissatisfaction with existing non-scientific sleep aids prompted a research project at Yonsei University. This endeavor led to the discovery that specific sound frequencies, termed monaural beats, could facilitate deep sleep by stabilizing brain waves.

The Miracle Night application functions as a personalized digital sleep aid. It employs an AI algorithm that considers over 80 parameters, including user mood and daily activities, to generate customized soundscapes aimed at optimizing sleep quality. The core of the product is its patented sleep sounds featuring these monaural beats, which clinical trials with the Korea Research Institute of Standards and Science and Yonsei University's Brain Science Lab have indicated can increase deep sleep ratios. In addition to monaural beats, the app offers a variety of other audio content such as meditation guides, white noise, and ASMR.

The business model appears to be subscription-based, offering monthly and annual plans for unlimited access to the app's features. Miracle Night targets individuals experiencing sleep difficulties, with a specific focus on the wellness and mindfulness markets in Asia and the United States. The company has actively pursued partnerships with universities, such as George Mason University and the University of California, Santa Barbara, to provide its sleep solution to students, a demographic often affected by stress and sleep deprivation.

Keywords: sleep aid, digital therapeutics, neuroscience, AI algorithm, monaural beats, personalized soundscapes, sleep quality, wellness app, mental health, deep sleep, Yonsei University, insomnia solution, mobile application, subscription model, student wellness, mindfulness, sleep technology, brainwave entrainment, ASMR, white noise

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