Mionix
Makes high performing and ergonomically correct gaming gear.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
* | N/A | N/A | Early VC |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (48 %) | (61 %) | (33 %) | (41 %) | 242 % | 27 % | (68 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (24 %) | (89 %) | (144 %) | (161 %) | (2 %) | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (35 %) | (176 %) | (183 %) | (256 %) | (14 %) | (15 %) | (128 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Mionix, a Swedish company established in 2007 by Peter Nygren, specializes in crafting high-performance gaming peripherals. Originating from Växjö, Sweden, the firm initially garnered international acclaim for its focus on function, performance, ergonomics, and quality in gaming mice, keyboards, and mousepads. The business operates by designing and manufacturing its own hardware, targeting both casual and e-sports athletes.
The company's product line, featuring names derived from stars like Castor, Naos, and Avior, is known for its ergonomic design and customization options. Their mice often include features like high-precision optical sensors, on-board memory for storing profiles and macros, and customizable LED lighting. Mionix has also developed peripherals with unique features, such as pop-culture-inspired designs and mice with sensors to track biometric data like heart rate to monitor gamer stress levels. The products are sold directly to consumers and through distributors and online retailers like Newegg and MaxGaming.
After its founding, Mionix secured venture capital funding in 2012 to expand its product development and prepare for an increase in sales. Founder Peter Nygren initially served as CEO for about a decade before stepping down. During a subsequent period, the company shifted its strategy towards mainstream lifestyle products, which resulted in significant financial losses. This led to a restructuring, with Nygren returning as CEO to refocus the company on its original mission of creating premium gaming gear for the enthusiast community.
Keywords: gaming peripherals, ergonomic mouse, PC gaming, e-sports hardware, gaming mouse, mechanical keyboard, mousepads, Peter Nygren, Swedish design, gaming accessories, PC peripherals, custom gaming mice, LED gaming mouse, high DPI mouse, gaming sensors, Castor mouse, Naos mouse, Avior mouse, gaming hardware, professional gaming