MIOAssicuratore

MIOAssicuratore operates as a fully digital insurance broker in Italy, targeting the inefficiencies and lack of transparency in the traditional insurance market. Founded in 2015 by Giorgio Campagnano and Carlo Martini, the company has established itself as a significant player in the Italian insurtech space. Campagnano, the CEO, comes from a family with five generations of experience in the insurance industry and holds degrees in business administration and management, along with masters in Finance and Risk Management. This deep-rooted industry knowledge, combined with his studies in startup business at NYU, provided the foundation for the venture.

The firm's core business revolves around an online platform that allows users to compare, purchase, and manage a wide array of insurance policies. Unlike simple price comparison websites, MIOAssicuratore facilitates the entire transaction, establishing a direct relationship with the client. The company generates revenue through lead generation for its partner insurers and brokers. The platform leverages proprietary algorithms and machine learning to analyze a user's risk profile and provide real-time, tailored insurance quotes. This technological approach aims to simplify the often complex process of buying insurance. The company's offerings are extensive, covering over 120 policy types, including personal lines like home, health, and auto, as well as commercial insurance for businesses such as shops, B&Bs, and professional liability.

MIOAssicuratore has secured significant financial backing to fuel its growth. The company has raised a total of $2.02 million over several funding rounds, with key investors including Innogest Capital, H-FARM, and Pi Campus. A notable achievement was a record-breaking equity crowdfunding campaign on Mamacrowd in 2021, which raised €1.25 million, the largest for an Italian insurtech company at the time. These funds are being used to further enhance its algorithm, automate processes, and improve the digital user experience. The platform serves a broad customer base, from individuals seeking personal insurance to small businesses and professionals needing specialized coverage, all within the Italian market.

Keywords: insurtech Italy, digital insurance broker, online insurance comparison, personal insurance, commercial insurance, professional liability insurance, Giorgio Campagnano, online policy management, insurance lead generation, machine learning insurance, fintech, H-FARM, Pi Campus, Innogest Capital, equity crowdfunding, digital insurance platform, car insurance, home insurance, health insurance, business insurance