Minma
Life Market is an internet shopping company.
| Date | Investors | Amount | Round |
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| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
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| N/A | €0.0 | round | |
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$36.3m | Late VC | ||
| Total Funding | 000k | ||
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Minma Inc., officially known as Minna no Market Kabushikigaisha, was established in January 2011 by founder and CEO Yusuke Hamano. The company operates "Kurashi no Market," one of Japan's largest online marketplaces specifically for a wide array of local and home-based services. The platform functions as a digital shopping street where consumers can find, compare, and book services from a vast network of independent providers and small businesses.
The core of Minma's business is its platform, Kurashi no Market, which features over 400 distinct service categories. These include, but are not limited to, housing-related tasks like house cleaning, air conditioner installation, home repairs, and moving, as well as personal services such as private photographers and kimono dressing. The marketplace empowers users by allowing them to compare service providers based on transparent pricing and, crucially, user-generated reviews and ratings, fostering a trustworthy environment. The business model centers on creating a seamless transaction space for services, similar to how e-commerce giants operate for physical goods. Minma's stated vision is to "create a world where honest people don't lose out," aiming to build a reliable infrastructure for the service economy.
After its launch, the company experienced a challenging initial three years before gaining significant traction. A key milestone was reaching over 70,000 registered service providers on the platform. Minma has also actively supported its community of vendors by establishing "Kurashi no Market University," an initiative offering skill-up courses on topics like customer service and technical expertise to help providers improve their service quality. The company has embraced modern work practices, transitioning to a fully remote and flexible work style.
Keywords: online marketplace, home services, local services, service booking platform, Yusuke Hamano, Kurashi no Market, gig economy Japan, service commerce, peer-to-peer services, home repair booking, house cleaning services, moving services, appliance installation, tradesperson directory, service reviews, Japan service industry, digital marketplace, e-commerce for services
