Mindway AI
AI and neuroscience solutions for safer gambling.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
DKK4.0m | Early VC | ||
| Total Funding | 000k | ||
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Mindway AI is a software company that develops solutions to detect at-risk and problem gambling. Founded in 2018 as a spin-out from Aarhus University in Denmark, the company combines neuroscience, artificial intelligence (AI), and expert human assessments to enhance player protection. The founder, Professor Kim Mouridsen, leveraged over a decade of research in neuroscience and neuroimaging to create the company's core technology. He was joined by co-founder Svend Aage Lykke Linderoth Kirk. Rasmus Kjaergaard has served as CEO since December 2019, leading the company's commercial and strategic growth.
The company operates on a B2B SaaS business model, providing its technology to betting operators, platform providers, regulators, and governments. Its client roster includes major industry names like Evoke (formerly 888 Holdings), Flutter, Entain, William Hill, and Holland Casino. Mindway AI was acquired by the Danish sports media group Better Collective, which became a majority owner in January 2021 after an initial investment in 2019. The acquisition was valued at $2.8M. As of 2023, the company reported revenues of $2M.
Mindway AI's product suite includes several key solutions. GameScanner, its flagship product, is an AI-driven tool that acts as a "virtual psychologist" to analyze player behavior in real-time and identify early signs of problematic gambling. Gamalyze is a gamified self-assessment tool, presented as a card game, that helps players understand their own risk profile without the bias of traditional questionnaires. GameChanger is a tool designed to help users change their behavior and perceptions related to gambling. These solutions are implemented in over 61 jurisdictions across 38 countries, monitoring millions of active players monthly.
Keywords: responsible gambling, safer gambling, player protection, artificial intelligence, neuroscience, at-risk gambling detection, problem gambling, GameScanner, Gamalyze, gambling compliance, RegTech, behavioral analytics, player monitoring, gambling intervention, iGaming solutions, betting operators, player safety, virtual psychologist, risk assessment, behavioral science