Mind Lab

Mind Lab presents a distinct educational methodology centered on the use of strategy games to foster cognitive abilities and essential life skills in students from kindergarten through high school. Established in Israel in 1994, the company expanded its operations to Brazil in 2007. The core of its business is the "Mind Lab Method," an approach integrated into school curricula, providing weekly lessons throughout the academic year. This method posits that strategy games are a powerful educational instrument, enhancing cognitive functions, promoting awareness of thought processes, and aiding in emotional and social development.

The company's business model is primarily business-to-business (B2B), partnering directly with educational institutions. Revenue is generated by licensing its curriculum and methodologies to schools. This package includes not only the games and lesson plans but also comprehensive teacher training and certification, ensuring the program is delivered effectively. To supplement the in-school curriculum, Mind Lab also organizes training seminars, workshops for educators, and parent-child events, creating a holistic educational ecosystem.

Having operated for over three decades, the company has established a significant global footprint, with its programs adopted in thousands of schools across more than 25 countries. Milestones include the incorporation of the eduK platform in 2021, the same year HolonIQ recognized it as one of the top 100 most innovative education startups in Latin America. The company has also expanded its offerings to include programs for personal development aimed at young adults and, more recently, sensory and play-based programs for nurseries. The firm has successfully raised capital through multiple funding rounds, including a Series C in 2012 with investors such as Meritech, Accel, and Monashees.

Keywords: educational technology, socio-emotional learning, cognitive development, K-12 education, strategy games, curriculum integration, teacher training, life skills development, educational games, thinking abilities, evidence-based education, public-private partnerships, social infrastructure, EdTech, MenteInovadora, cognitive skills, emotional intelligence, ethical methodologies, gamified learning, professional development for educators