Mimub

Mimub operates as an e-commerce platform focused on the home furnishings and decoration sector. The company was established in Madrid, Spain, with founding dates cited as 2011 and 2012. The founding team brought together experience from the internet, furniture, and decoration industries, and included individuals such as Alfonso Merry del Val, Borja Pena-Rich, Rafael Garrido, Leticia Aguirre, and Cósima Güell. Alfonso Merry del Val, for example, had prior experience as a managing partner at Vecordia and served as a director for Belbex and Expirit.

The business functions as a private online sales club, providing members with access to curated collections of furniture, lighting, textiles, and home accessories. Mimub's model is centered on offering products from various European suppliers through limited-time flash sales, typically lasting about a week. This approach allows the platform to provide significant discounts, sometimes up to 60%, on current and original pieces. The product selection, which includes brands like Au Maison, Bloomingville, HK Living, and Nordal, is managed by a team that sources contemporary and distinctive items. Revenue is generated directly from the sale of these goods to its member base. The platform informs its members about new promotions and collections via newsletters, its website, and social media channels.

In April 2013, Mimub secured an undisclosed amount in a Seed funding round from investor Kibo Ventures. The company was later acquired on March 24, 2017.

Keywords: e-commerce, home furnishings, online sales club, decoration, furniture, flash sales, home accessories, lighting, textiles, European design, interior design, online retail, home goods, private sales, Madrid startup, Kibo Ventures, home decor market, online furniture store, curated collections