Million-2-1
Services for sms prize competitions, lotteries and mobile marketing.
| GBP | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (54 %) | (33 %) | 692 % | 16 % | 19 % | 54 % | (36 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (323 %) | (467 %) | 29 % | 31 % | 25 % | 20 % | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (305 %) | (543 %) | 5 % | 10 % | 10 % | 10 % | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Million-2-1 is a UK-based service provider for SMS prize competitions, lotteries, and mobile marketing. The company offers white-label technology for interactive lottery, competition, and gaming, which includes a complete audit trail of entries and a guaranteed winner. It was one of the first companies to be awarded an SMS lottery license in the UK.
Million-2-1 was acquired by IGT-UK Group and is now part of their portfolio. The company's primary business revolves around providing fun, low-cost, prize entertainment games that people can play through their mobile phones and online. They have a history of creating new and exciting formats for interactive competitions and lottery mechanics, a concept they refer to as "Gamebling".
Keywords: SMS prize competitions, lotteries, mobile marketing, white-label technology, interactive gaming, SMS lottery, Gamebling, mobile entertainment, prize entertainment, interactive competitions