MILK Makeup

Milk Makeup operates in the beauty and personal care market, offering a range of innovative, vegan, and cruelty-free makeup and skincare products. The company targets consumers who value clean beauty and self-expression, providing products that cater to a wide spectrum of personal styles, from minimalist to bold. Milk Makeup's business model revolves around direct-to-consumer sales through its website, as well as partnerships with major retailers. Revenue is generated through the sale of high-margin beauty products, including bestsellers like the Hydro Grip Primer and KUSH High Volume Mascara. The company differentiates itself with a commitment to using high-quality, non-toxic ingredients, and a focus on sustainability and ethical practices.

Keywords: vegan, cruelty-free, makeup, skincare, self-expression, clean beauty, direct-to-consumer, sustainability, ethical, innovative.