MildCares

Mildcares operates in the personal care market, focusing on providing affordable and sustainable period care products in India. The company offers a range of products under the GynoCup brand, including reusable menstrual cups, intimate wipes, and toilet hygiene solutions. Mildcares targets female consumers seeking eco-friendly and cost-effective alternatives to traditional sanitary products. The business model revolves around direct-to-consumer sales through its online platform, allowing customers to purchase products conveniently. Revenue is generated through the sale of these products, which are marketed as comfortable, safe, and easy-to-use solutions for menstrual and intimate hygiene. The company emphasizes the importance of awareness and education in promoting the adoption of its products among women.