MikMak

MikMak provides a global software platform focused on eCommerce enablement and analytics for multichannel brands. The company was founded in September 2014 by Rachel Tipograph, who now serves as the CEO. Tipograph's background includes a notable tenure as the Global Director of Digital and Social Media at Gap, where she identified a disconnect in the e-commerce landscape, observing that many brands struggled to adapt to social media as a dominant marketplace. This experience, coupled with an early entrepreneurial spirit that saw her selling her Bat Mitzvah gifts on eBay at age 13, directly informed MikMak's mission.

The firm operates on a subscription-based model, offering enterprise software that helps brands understand consumer online behavior and optimize marketing spend to drive sales. Its clients are primarily large, multichannel CPG brands, including names like L'Oreal, Hershey's, and Colgate. The platform consists of two primary tools: MikMak Commerce and MikMak Insights. MikMak Commerce enables brands to create 'where-to-buy' shopping experiences from any digital touchpoint, connecting consumers to a network of over 7,000 retailers in more than 100 countries. MikMak Insights provides analytics on the entire shopper journey, from media impression to the shopping cart, offering data on customer behavior, sales attribution, and market share. This allows brands to measure the ROI of their media spend and strengthen their positioning with retail partners.

Originally launched as a consumer-facing iOS app described as “QVC for Snapchat,” the company pivoted to an enterprise B2B platform in 2017 after identifying a larger market opportunity. The company has grown significantly through strategic acquisitions, including Swaven in February 2023, which expanded its reach into EMEA, APAC, and LATAM, and the Shoppable Media and Brand Analytics product lines from ChannelAdvisor in August 2023. Headquartered in New York City, MikMak has raised approximately $14-19 million in funding from investors such as Wavecrest Growth Partners, VaynerMedia, and Luminari Capital.

Keywords: eCommerce analytics, shoppable media, multichannel brands, consumer insights, CPG marketing, retail analytics, sales attribution, path-to-purchase, commerce intelligence, global retail