Mihuru

Mihuru is a Mumbai-based financial technology company established in 2016, operating in the travel sector to make journeys more accessible for Indian consumers. The company was founded by Shruti Mehrotra and Jonathan Nunez Gonzalez. Mehrotra, who serves as the CEO, brings extensive experience from the financial services and private equity sectors, having worked at firms like Multiples Private Equity and Astro Capital. Her time in the investment world, particularly during the emergence of online travel in India, provided her with deep insights into the industry's gaps, especially the lack of tailored financing options for a growing middle class. This professional background, combined with a personal passion for travel, spurred the creation of Mihuru.

The company's core offering is a 'Travel Now, Pay Later' (TNPL) service, which functions as a fintech platform providing installment-based payment solutions for travel-related expenses. Mihuru addresses the challenge of high upfront travel costs by allowing customers to book flights and vacation packages by paying only a fraction of the cost initially—typically around 20-25%—and settling the remainder through equated monthly installments (EMIs) before their departure date. This model enables travelers to book in advance when prices are often lower, potentially saving them money. Revenue is primarily generated through a service fee charged to the customer for using the installment facility. To assess creditworthiness, particularly for customers without traditional credit scores, Mihuru utilizes a proprietary risk assessment tool that analyzes digital footprints and may include a psycholinguistic assessment.

Mihuru serves two main client segments: individual travelers and travel agents. For consumers, particularly millennials, the platform offers a digital credit line, making travel more affordable without the immediate need for a credit card. Recently, the company has expanded its services to include a working capital facility for travel agents, helping them manage seasonal cash flow and increase booking conversions by offering flexible payment options to their clients. In February 2025, Mihuru announced a significant partnership with the Travel Agents Association of India (TAAI) to provide these financial tools to its members, aiming to boost their sales and customer loyalty. The company has successfully raised a total of $7.79 million over four seed funding rounds, with investors including VLS CAPITAL and Chandirani Holdings.

Keywords: travel finance, buy now pay later, travel credit, installment payments, fintech, personal finance, flight booking, vacation packages, travel loans, Indian travel market, Shruti Mehrotra, EMI for travel, consumer lending, travel agent solutions, working capital, credit assessment, online travel agency, Mumbai startup, travel affordability, financial services for travel, flexible payments