Mighty Drinks

Mighty Drinks, founded in 2018 by brothers Tom and Nick Watkins, is a company that specializes in plant-based dairy alternatives. The founders, with a family history in food production, aimed to create a sustainable and nutritious alternative to traditional dairy and other plant-based milks.

The company developed a range of products using yellow split peas, which are a sustainable crop that requires less water and land than dairy cows or other plant-based sources like almonds or soy. Their product line includes milk alternatives, protein powders, and yogurts, all marketed as being high in protein, calcium, and other nutrients, while also being free from common allergens like soy and nuts.

Mighty Drinks operated in the rapidly growing plant-based food and beverage market, targeting consumers who are health-conscious, environmentally aware, or have dietary restrictions. The business model was based on selling their products through major UK supermarkets, as well as directly to consumers via their website. Despite securing significant funding and achieving widespread distribution, the company faced financial difficulties and appointed administrators in June 2024, and is currently seeking a buyer.

Keywords: plant-based milk, dairy alternatives, pea protein, sustainable food, vegan products, food and beverage, direct-to-consumer, retail, CPG, alternative protein