Miflora
Provides an online platform designed to sell fresh and authentic flowers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
€2.0m | Series B | ||
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | (50 %) | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Miflora GmbH operated as an online retailer in the flower and gift sector, targeting both private and corporate customers primarily within Germany and Austria. The company was established in Munich, Germany, in 2012, with incorporation records dating to September of that year. The founding team included Remco Livain and Tobias Mazet, who also served as CEO.
The company's business model centered on an e-commerce platform that streamlined the process of ordering flowers and personalized gifts. A key aspect of their strategy was to source flowers directly from growers, bypassing traditional intermediaries to ensure freshness, a feature supported by a seven-day freshness guarantee. The product range was curated by expert florists, including European champion florist Nadine Weckardt, who acted as a key designer. Beyond individual bouquets, Miflora offered flower delivery subscriptions and a specialized service for corporate clients, which included options for custom-printed greeting cards and branded gift wrapping. Logistics and delivery were handled through partnerships with DHL and UPS.
Miflora successfully navigated several funding rounds, securing a total of approximately $3.84 million from various investors. The financing journey included multiple seed and venture capital stages, with a Series B round in December 2014 raising $2.55 million. Notable investors in the company included BayBG Bayerische Beteiligungsgesellschaft, Texas Atlantic Capital, and Extorel. After several years of operation and growth, Miflora was acquired by Blume 2000 New Media AG on October 23, 2017, marking the conclusion of its journey as a venture-backed startup.
Keywords: online flower retailer, e-commerce, flower delivery, corporate gifting, personalized gifts, floral subscriptions, direct-from-grower, Munich startup, German e-commerce, Blume 2000, venture capital, online florist, flower subscription service, gift delivery, corporate floral services, European florist design, online gift platform, direct-to-consumer flowers, fresh flower guarantee, startup acquisition