Mieuxplacer.com

Mieuxplacer.com is a French fintech company operating in the online savings and wealth management sector. It was co-founded in 2016 by Guillaume-Olivier Doré and Matthieu Sénéchal. Doré, who serves as CEO, is a specialist in financial markets and investment, with an MBA from EM Lyon and experience in venture capital since the 1990s. His background includes co-founding Viadeo and participating in the growth financing of over 400 SMEs in France. Sénéchal acts as the Chief Science Officer.

The company's primary mission is to democratize personalized wealth management by making savings accessible to a broader audience. Mieuxplacer.com targets individual savers in France, aiming to mobilize funds from low-interest current accounts into the real economy. The business model relies on commissions from the subscription of savings contracts. The platform provides access to over 170 savings products from more than 75 different suppliers, which it claims is the most extensive digital offering in France. Clients range from those investing €10,000 to those with €500,000.

The core of Mieuxplacer.com's service is a proprietary artificial intelligence tool named 'Lucy'. This tool analyzes a user's financial behavior and needs through an online questionnaire to provide free, personalized savings proposals in minutes. Lucy evaluates over 500,000 possible combinations to find suitable contracts, considering factors like risk appetite and investment goals. While the recommendation is automated, clients can discuss and refine the suggestions with human wealth management advisors. The company emphasizes providing neutral, unbiased advice. In 2018, the firm launched Mieuxplacer.tech, a B2B offering to provide its technology to asset managers, banks, and wealth management professionals.

The startup secured an initial funding round of €2 million in 2017, followed by a second round of €3.5 million in 2018, with notable investors including Bpifrance. These funds were aimed at advancing technological development, particularly in behavioral finance research in collaboration with institutions like Centrale Paris. In 2023, the Mieuxplacer.com brand and website were acquired by Easy Capital, a wealth management company established in 2008, to broaden the range of solutions to include physical real estate and services for professionals.

Keywords: wealth management, fintech, online savings, personal finance, investment platform, artificial intelligence, financial advisory, asset management, B2C, B2B, retirement planning, real estate investment, SCPI, life insurance, portfolio optimization, financial products, behavioral finance, digital wealth management, savings solutions, investment advice