MiCuento

MiCuento operates a digital platform that creates personalized children's books, positioning itself in the educational technology and social content market. The company was established in Barcelona, Spain, with its founding journey beginning in 2015, driven by the vision of co-founders Muriel Bourgeois, an education professional, and Javier Falco, a finance professional. The idea emerged when the two met while Bourgeois was developing an educational project in Argentina, and they identified an opportunity to foster a love for reading by making children the main characters of stories.

Bourgeois, the company's CEO, brings a deep background in humanities, education, and children's content creation, which shapes the product's vision. Falco complements this with his expertise in finance and business development, gained from his experience in venture capital. MiCuento's core business revolves around a direct-to-consumer model where customers, typically parents or relatives, purchase personalized books directly from its website. Revenue is generated from the sale of these physical and digital books. The platform allows users to customize stories by choosing a title from a catalog of nearly 30 classics and original tales, and then inputting details like the child's name, hair color, and skin tone, and adding a personal dedication and photo. Within 7 to 10 business days, a full-color, hardcover book is delivered to the customer.

A key differentiator for MiCuento is its extensive and inclusive catalog, which includes adaptations for children with learning difficulties like dyslexia. The company has secured rights to iconic stories such as "The Little Prince," enhancing its market appeal. MiCuento's commitment to social impact is a core part of its identity, offering books that feature characters with disabilities to promote inclusivity. The company has received significant financial backing, raising a total of $3.38M. This includes a notable €2.5 million funding round in 2020 led by Impact Partners, with participation from Intelectium Ventures, Banc de Sabadell, and other investors, aimed at fueling European expansion and enhancing its personalization platform.

Keywords: personalized books, children's stories, educational technology, custom publishing, social content, edtech, reading platform, e-commerce, inclusive literature, children's education, family gifts, custom storybooks, reading engagement, literacy tools, dyslexia-friendly books, social entrepreneurship, children's media, on-demand printing, storytelling, interactive reading