MicroTraffic

MicroTraffic operates as a specialized developer of a road safety analysis platform, leveraging artificial intelligence to analyze traffic video for near-miss data and comprehensive risk reports. The company was founded in September 2017 by Craig Milligan and Joel Penner in Winnipeg, Canada. Milligan, who served as CEO, has a background as a lead road safety engineer and his firm, Fireseeds North Infrastructure, contributed to the development of MicroTraffic's core technology. This foundation in road safety science is central to the company's methodology.

The firm primarily serves government traffic engineers at city, county, and state levels, providing them with critical data to proactively manage road safety and prioritize infrastructure improvements. Its business model centers on offering diagnostic data and analytics as a service. This includes project-based analysis, charging approximately $4,000 per intersection, or network-wide licensing. The company's technology is designed to help these government agencies achieve their 'Vision Zero' goals, which aim for zero road fatalities and serious injuries.

MicroTraffic’s platform utilizes AI-powered computer vision and predictive modeling to analyze footage from existing overhead traffic cameras. The system identifies and quantifies near-miss incidents by tracking the trajectories, speed, and proximity of road users. It then applies a kinetic energy principle to assess the potential severity of these events across more than 60 possible crash scenarios, allowing engineers to identify high-risk intersections before serious collisions occur. A study by researchers at Toronto Metropolitan University found this proprietary approach to be 94% accurate in predicting future fatal and injury crashes based on near-miss data. This proactive approach can lead to a risk reduction of up to 80%.

After raising approximately $1 million in funding from investors including Creative Destruction Lab and Fireseeds North Infrastructure, MicroTraffic was acquired by Miovision on February 28, 2023. The entire 21-person team, including the co-founders, joined Miovision to integrate their analytics into Miovision's existing suite of traffic study solutions, expanding their reach to over 100 communities globally.

Keywords: road safety, video analytics, traffic engineering, computer vision, predictive modeling, near-miss analysis, intersection safety, govtech, smart city, collision prevention