Microsoft Azure Web App
Automated e-commerce tool optimizing visual merchandising strategy.
Merchandising.io is a specialized technology firm that developed an automated tool for e-commerce brands to enhance their e-merchandising strategies. Founded in 2013 by Julien Decroix and headquartered in La Madeleine, France, the company was later acqui-hired. The firm's platform was designed to change how merchants connect with their data by providing an understandable interface that visualizes products and aggregates data from multiple sources like Google Analytics and Omniture.
The core service suggests strategic changes in product visuals, stock levels, and customer segmentation to optimize online sales. It provides insights into product performance and correlates product visuals with conversion rates and other key metrics, enabling merchants to gain a clearer view of their online sales performance while saving time and costs. Merchandising.io attracted funding from two institutional investors, EuraTechnologies and Btwinz Ventures, to support its operations.
Keywords: e-merchandising, visual merchandising, e-commerce optimization, data analytics, conversion rate optimization, product performance, online retail strategy, customer segmentation, web analytics integration, merchandising tool, e-commerce data, retail technology, product visuals, stock optimization