Microfun
Developer of casual and family-friendly mobile games.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | CNY7.6m | Post IPO Equity | |
| Total Funding | 000k | ||
Microfun, also known as Beijing Lemeng Microfun Technology Co., Ltd., is a mobile game developer based in Beijing, China, specializing in casual, family-friendly games. The company was founded in August 2008 by Qi Wei and Wen Ming. Qi Wei, who serves as the CEO, holds bachelor's and master's degrees in Computer Science and Technology from Tsinghua University and previously worked as a project manager at Microsoft's Asian Engineering Institute.
Initially, the company, then named Beijing Yingming Valley Technology Co., Ltd., focused on developing social platform applications for sites like the early Renren network. After facing initial struggles, they pivoted to social games, inspired by the success of titles like "Happy Farm". Their first major success came with "Fashion Life," launched on various websites, which quickly grew to 10 million players. The company has since released several popular titles, including "Jellipop Match," "Munchkin Match," "Gossip Harbor," and "Seaside Escape." Their flagship game, "Jellipop Match" (originally "Candy Meng Meng Xiao"), launched in 2014 and achieved over 10 million daily active users by July 2016. Many of their games, such as "Frozen: Free Fall," developed in collaboration with Disney, have received recommendations from the Apple App Store.
Microfun's business model revolves around developing and selling mobile games, primarily free-to-play with in-app purchases. The company has a significant global player base, with over 100 million people playing their games. The firm has received multiple rounds of funding, including a Series A in August 2015 from investors like Cheetah Mobile and Linekong, and later investment from Sequoia Capital in March 2017. The company was listed on the NEEQ (National Equities Exchange and Quotations) and has pursued an IPO on the ChiNext market.
Keywords: mobile game developer, casual games, match-3 games, merge games, puzzle games, free-to-play, in-app purchases, Jellipop Match, Gossip Harbor, Qi Wei, Beijing game studio, family-friendly games, social games, mobile entertainment, Android games, iOS games, game development, NEEQ, Sequoia Capital, Chinese game developer