MicroDON

MicroDON operates as a social enterprise that has pioneered embedded giving solutions in France since its inception in 2009. The company was founded by Pierre-Emmanuel Grange and Olivier Cueille. The founding idea was sparked during Grange's trip to Mexico, where he was introduced to the concept of rounding up a purchase at the checkout for a charitable donation. This experience inspired him to import and adapt the model for the French market. Before co-founding MicroDON, both Grange and Cueille worked at General Electric, with Grange in IT network management for Financial Services and Cueille as an IT manager and later CTO for the French banking branch. Their background in IT and finance within a large corporation provided a solid foundation for building the technological and business infrastructure of MicroDON.

The firm's business model centers on providing fee-based services to corporate clients rather than taking a commission on the donations collected, ensuring that 100% of the funds raised go to the partner associations. MicroDON primarily serves businesses wishing to implement corporate social responsibility (CSR) initiatives and non-profit organizations seeking new fundraising channels. In 2020, the company was acquired by KissKissBankBank and is now a subsidiary of La Banque Postale, operating as a certified B-Corp and a Socially Useful Social Enterprise (ESUS).

MicroDON's core product is L'ARRONDI Solidaire (The Solidarity Round-up), a platform that facilitates micro-donations at various transaction points. This service is available for in-store purchases, where customers can round up their bill at the payment terminal; on salary slips, allowing employees to donate the cents from their net pay; on online purchases; and on bank statements. The first major retail partnership was with Franprix in 2013, and since then, many other retailers like Monoprix and Leroy Merlin have joined. For corporate clients, the company offers a comprehensive employee engagement platform that centralizes initiatives such as payroll giving, time donation for volunteering or skills-based sponsorship, and internal project calls to select causes to support.

Keywords: embedded giving, micro-donations, corporate social responsibility, L'ARRONDI, payroll giving, checkout charity, social enterprise, fundraising platform, B-Corp, ESUS, employee engagement, non-profit financing, fintech for good, solidarity, charitable giving, retail fundraising, online donation, CSR tools, impact business, Pierre-Emmanuel Grange, Olivier Cueille