MicroAd

MicroAd Inc., established on July 2, 2007, operates as a data-driven marketing platform company, publicly traded on the Tokyo Stock Exchange under the symbol 9553. The firm was founded by Kentaro Watanabe, who currently serves as the President and CEO. Watanabe's journey began at CyberAgent in 1999, where he was instrumental in launching the Osaka branch and later, the popular Japanese blog service "Ameba". His experience as a director at CyberAgent culminated in the establishment of MicroAd, with a vision to move beyond conventional advertising and reshape future living through data and technology.

The company's business model is centered on its data platform business, which primarily consists of data product services and consulting services. MicroAd generates revenue by providing advertisers with optimized ad delivery and offering media companies solutions to maximize their revenue. Its client base includes advertisers, marketing agencies, and publishers (website and app owners) looking to monetize their digital properties. The firm operates in the ad technology market, with a significant presence across the Asia-Pacific (APAC) region, having established subsidiaries in China, Taiwan, Indonesia, Singapore, India, and the Philippines, among others.

At the core of MicroAd's service offering is "UNIVERSE," a data platform that aggregates and analyzes vast amounts of online and offline consumer behavior data collected from over 200 partner companies. This platform powers a suite of specialized marketing products. For advertisers, "UNIVERSE Ads" serves as a demand-side platform (DSP) that leverages the data from UNIVERSE to deliver targeted advertising. For publishers, "MicroAd COMPASS" is a supply-side platform (SSP) designed to maximize advertising revenue through features like real-time bidding (RTB) and a full-flat auction function that manages various ad types simultaneously. The company also engages in digital signage and provides overseas marketing consulting, focusing on expanding its cross-border marketing business.

Keywords: data platform, ad technology, demand-side platform, supply-side platform, marketing analytics, consumer behavior data, programmatic advertising, real-time bidding, digital signage, cross-border marketing, Kentaro Watanabe, UNIVERSE Ads, MicroAd COMPASS, APAC advertising, ad network, publisher monetization, advertiser solutions, online advertising, data-driven marketing, ad optimization