Micole

Micole, operating under the domain micole.net, functions as a specialized digital platform designed to streamline the school selection process for families within the Spanish-speaking market. Founded in 2020 by Ignacio Vallejo-Nágera, Juan Arenas, and Diego Contreras, the company emerged from the founders' direct experience with the complexities of finding suitable educational institutions. Their collective background in digital business, marketing, and data analytics provided the foundation for creating a data-driven solution to this widespread challenge.

The core of Micole's business is a search and comparison tool that enables parents to filter through a comprehensive database of over 34,000 public, private, and subsidized schools across Spain. Users can input specific criteria such as location, educational model (e.g., Montessori, bilingual), services, and price to generate a list of schools that align with their preferences. This service is offered free of charge to families, simplifying what is often a stressful and time-consuming task.

Micole's revenue is generated through a B2B model focused on the educational centers themselves. The platform serves as a lead generation engine for schools, helping them connect with families actively seeking enrollment. Schools pay a fee to Micole for establishing this contact, which assists them in managing student acquisition in a competitive market characterized by declining birth rates. This dual-sided marketplace structure effectively addresses the needs of both parents seeking information and schools aiming to maintain full enrollment. Micole has facilitated over 5 million school searches and managed more than 100,000 contact requests between families and schools.

Keywords: school search, educational platform, lead generation, EdTech, Spanish market, school directory, parent resources, student acquisition, school marketing, digital marketplace