Micocar

Micocar, established in Madrid, Spain in 2014 by co-founders Juan M. Nieto and Jaime Toca Muñoz, operates within the urban mobility sector, targeting price-sensitive taxi users. The company functions through a mobile application that connects passengers with licensed taxi drivers, positioning itself with a core value proposition of offering significant discounts on all rides, with promotions of up to 50% off standard fares.

The business model centers on providing a discounted taxi-hailing service. For customers, the platform offers a more economical alternative to traditional taxi services and other ride-hailing competitors. For taxi drivers, Micocar serves as a channel to increase passenger volume, particularly during off-peak hours, by providing access to a user base actively seeking deals. Revenue generation is likely based on a commission fee charged on the discounted fare for each completed trip through the app.

Since its inception, Micocar has gained recognition through participation in several prominent Spanish incubators and accelerators. This journey includes selection by EOI Escuela de Negocios' 'Redepyme' incubator in September 2015 and IE Business School's 'Area 31' in January 2016. The company's concept was acknowledged with the 'Most Innovative Idea' award from Fundación Iniciador in December 2015. Further validation came with its inclusion in Telefónica's 'OpenFuture' program in March 2017, the 'Madrid Startup 10' accelerator in June 2017, and the SeedRocket Entrepreneurs Campus in November 2018. A significant milestone was its selection for the IMPACT Connected Car accelerator in February 2019, which culminated in a grant in October 2019.

Keywords: taxi app, ride-hailing, discounted fares, urban mobility, taxi booking, Madrid startups, shared mobility, mobile application, on-demand taxi, transportation service, commuter app, taxi promotions, Spanish tech, ride service, transport app, passenger transport, fleet management, connected car, IMPACT Accelerator, SeedRocket