Michanic
A web platform where users can book car services or repairs fast with mechanics that come to their home or office.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | Early VC | |
| Total Funding | 000k | ||
| USD | 2022 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Michanic is a South African company operating an online platform that connects vehicle owners with qualified and vetted mobile mechanics. The business addresses common frustrations in the auto repair industry, such as opaque pricing and the inconvenience of traditional garage appointments. Clients can obtain instant, upfront quotes for services and repairs via the company's website and schedule a mechanic to come to their home or office. This model is designed to offer both convenience and cost savings, with prices potentially up to 35-40% lower than traditional dealerships due to reduced overheads.
The company was founded in 2016 by Lesetja Dikgale, who was inspired by his own difficulties in finding a reliable mechanic. Dikgale, who has a background in technology and a self-described entrepreneurial spirit, initially tested the market with a simple ZAR 800 (US$50) MVP website, which quickly demonstrated product-market fit. Michanic's platform serves individual car owners and fleet operators primarily in Gauteng, Cape Town, and Durban. The business generates revenue through a revenue-sharing agreement with its network of partner mechanics.
The service portfolio includes a comprehensive range of offerings for all makes and models, from minor and major services like oil changes and filter replacements to more specialized work such as brake, clutch, and engine repairs. To ensure quality, the company uses manufacturer-approved, high-quality parts and provides a 6-month/6,000km warranty on all workmanship. Initially self-funded, Michanic secured seed funding in 2019, followed by a significant US$400,000 in debt capital from the MultiChoice Innovation Fund in July 2022 to fuel technological development and geographic expansion. The company has plans to expand its services across South Africa and into the broader SADC region.
Keywords: mobile mechanic, car repair, vehicle maintenance, automotive service, on-demand auto repair, South Africa, car service at home, online mechanic booking, fleet maintenance, auto repair quotes, Lesetja Dikgale, transparent car repair, convenient car service, Johannesburg, Cape Town, Durban, vehicle diagnostics, mobile auto service, RMI approved, MultiChoice Innovation Fund