Miaoa
Time-sharing platform for celebrity interactions and experiences.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
CNY30.0m | Series A | ||
| Total Funding | 000k | ||
Miaoa (Beijing) Technology Co., Ltd. was a technology company that developed a platform for trading the time of celebrities and influencers. Founded in 2016 by CEO Ji Xiaowu, a serial entrepreneur, the company introduced the concept of "time-sharing," allowing users to buy, sell, and trade seconds of a notable person's time, similar to a stock market. This model aimed to quantify the value of a celebrity's time and provide a new channel for fan engagement and investment. The platform went live in late 2016.
The business model centered on acquiring the rights to a block of a celebrity's time, typically 240 hours, and then selling it on the platform in one-second increments. Users could purchase this time for two main purposes: to exercise their rights for direct interaction or to trade the time for potential profit. The platform facilitated various forms of interaction, known as 'exercising rights,' which ranged from online activities like chats and video recordings to offline engagements such as meals or event appearances. Miaoa generated revenue by charging a 20% service fee to the celebrities and a 0.3% commission on transactions from users.
The platform attracted a diverse user base, including dedicated fans seeking interaction, long-term investors who believed in a celebrity's rising potential, and short-term traders. Miaoa signed over 170 individuals, including entrepreneurs, entertainers, athletes, and esports stars. The company secured multiple funding rounds from investors like Hongtai Fund, Langmafeng Ventures, and the live-streaming platform Inke, which also saw the platform as a way to explore new monetization paths for its influencers. In 2018, Miaoa announced it was expanding its focus to the broader cultural and entertainment industry and later explored integrating blockchain technology into its model.
Keywords: celebrity time trading, time-sharing platform, fan economy, influencer monetization, celebrity access, digital assets, online trading platform, entertainment technology, investment platform, Ji Xiaowu, Inke, Hongtai Fund