Miacar

Miacar operates as an online marketplace in Italy, enabling consumers to purchase new, used, and zero-kilometer (Km0) cars directly from official dealerships. The company was founded in Turin in 2017 by Lorenzo Sistino, who currently serves as CEO. The founding concept originated from Sistino's extensive experience in the automotive sector, aiming to simplify the car buying process by eliminating the time-consuming and often stressful negotiation phase at physical dealerships. Sistino's career prior to Miacar includes over 25 years in high-level roles at major automotive companies like Fiat Chrysler Automobiles (FCA), Iveco, and Pirelli, providing him with deep industry insight.

The platform functions as an e-commerce solution where dealers can list their real, in-stock vehicles, effectively gaining an additional sales channel to reach a wider customer base beyond their local area. For consumers, Miacar offers a transparent and convenient way to browse, compare pre-negotiated prices, and purchase cars online. The business model is not designed to disintermediate dealers but rather to partner with them, ensuring that the final vehicle delivery and payment are handled by the official concessionaire. Customers typically pay a small percentage of the vehicle's cost, around 2%, to reserve the car online and then complete the transaction at the dealership. The platform also integrates with major financial institutions to provide real-time financing options.

A significant milestone in the company's history occurred in May 2021, when Facile.it, a major Italian price comparison website, acquired 100% of Miacar. This acquisition was a strategic move for Facile.it to expand into the automotive sector and integrate Miacar's specialized marketplace into its broader ecosystem of services, which includes insurance, mortgages, and loans. Following the acquisition, Lorenzo Sistino was confirmed to continue in his role as CEO, tasked with driving synergies between the two tech-focused companies. The platform has demonstrated notable growth, with significant increases in online sales, and appeals to a wide demographic, including users over 50 years old.

Keywords: online car marketplace, Italian auto market, new car e-commerce, zero-kilometer cars, used cars online, official car dealerships, automotive sales platform, Lorenzo Sistino, Facile.it, car price comparison, online vehicle purchase, auto financing integration, digital car retail, Turin startup, buy car online Italy, Fiat, Jeep Renegade, automotive e-commerce, dealer sales channel, car inventory management