Mezzofy

Mezzofy operates as a global digital coupon platform, providing a ready-made infrastructure for businesses to manage the entire lifecycle of their digital coupon campaigns. The company was established in Hong Kong in 2014 by a team with extensive experience in retail and technology, including Co-founder and CEO Dicky Ying, who brought over two decades of management experience in retail, e-commerce, and supply chain industries. The platform officially launched in 2016, initially focusing on retail business systems before pivoting to a specialized digital coupon system for enterprises and then expanding into a global service.

The firm's business model is centered on a Coupon-as-a-Service (CaaS) subscription, which allows businesses to use the platform without significant upfront development costs. Revenue is generated through this model, providing clients from small merchants to large enterprises with tools to create, distribute, redeem, and track digital coupons. Mezzofy serves a broad client base, including notable brands like Starbucks Hong Kong, Shell, Hyatt Hotels Corporation, and Maxim's Group. The platform is designed to cater to businesses of all sizes, enabling them to launch marketing campaigns, analyze customer behavior through data, and reduce operational costs by over 87% compared to physical coupons.

Mezzofy's core product is a cloud-based platform that handles the creation, distribution, and settlement of digital coupons. A key feature is its ability to make digital coupons transferable, allowing consumers to share deals with friends and family, addressing a limitation of many closed-loop digital voucher systems. The platform is built for scale, capable of handling high transaction volumes, and ensures that every coupon is serialized and traceable to mitigate fraud. For enterprise clients, Mezzofy offers API integration, allowing the coupon functionality to be seamlessly embedded into existing CRM, POS, or ERP systems. Following a US$2 million Pre-Series A funding round in June 2024, the company is focusing on global expansion into US and European markets and advancing its product capabilities by incorporating big data, AI, and blockchain technologies.

Keywords: digital coupon platform, Coupon-as-a-Service, CaaS, marketing technology, retail tech, customer engagement, loyalty programs, mobile coupons, coupon management system, API integration, e-commerce promotion, digital vouchers, campaign tracking, fraud prevention, B2B SaaS, Dicky Ying, customer analytics, merchant tools, promotion management, QR code coupons, brand loyalty, fintech