MeYou Health
Hi there. We're the social well-being company that created @DailyChallenge, @Walkadoo, @Hello200app, and the new @quitnet!.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
MeYou Health operated as a digital wellness platform, established in 2009 as a subsidiary of Healthways. The firm was dedicated to helping individuals improve their well-being through a suite of web and mobile applications. The company's business model was primarily business-to-business, providing a software-as-a-service (SaaS) platform to employers, particularly small and mid-sized businesses (SMBs), and health plans. Revenue was generated through a flat-rate monthly subscription model, priced according to the client's employee population size.
The company was founded in Boston, Massachusetts, and later had a headquarters in Franklin, TN. MeYou Health was divested by Healthways and later, in April 2020, certain assets, including its flagship product, Daily Challenge, were acquired by Wellable. This acquisition marked the end of MeYou Health's operations as a standalone entity, which is now listed as out of business. The CEO at the time of the acquisition was Trapper Markelz, who has a background in scaling gaming and consumer software companies.
The core of MeYou Health's offering was a platform that utilized social support, game mechanics, and behavioral science to foster healthier habits. Its main product, Daily Challenge, was a clinically validated program that delivered simple, daily health tasks to users via email and text message. The program encouraged social interaction and support among colleagues and friends to drive engagement and behavior change. Other products included Walkadoo, a pedometer-based application for increasing physical activity, and QuitNet, an online community for smoking cessation. The platform was designed to be a turn-key solution for employers, requiring minimal setup and no long-term commitment, making corporate wellness programs accessible to the typically underserved SMB market.
Keywords: digital wellness, employee well-being, corporate wellness platform, health engagement, SaaS, behavior change, social wellness, small and medium-sized businesses, health interventions, Daily Challenge, smoking cessation, physical activity, mobile health, Wellable acquisition, Healthways subsidiary, Trapper Markelz, gamification in health, preventative health, turn-key wellness, B2B health tech