MexAd

MexAd, founded in 2008 by Sacha Berlik in Cologne, Germany, operated as a real-time media buying platform. The company provided a solution for advertisers to connect with their target audiences through various targeting methods.

The platform's capabilities included behavioral, contextual, demographic, and geo-targeting, allowing advertisers to utilize first-party or third-party data to reach consumers across multiple ad exchanges and yield optimizers. This enabled precise audience segmentation and campaign execution. The business catered to advertisers seeking to optimize their media spend through programmatic buying.

In a significant milestone, MexAd was acquired by DataXu, a provider of programmatic marketing software, in a deal facilitated by Quarton International. The acquisition took place on June 1, 2011, integrating MexAd's real-time bidding technology into DataXu's broader platform, which served agencies and brands. Prior to the acquisition, MexAd was a privately held company.

Keywords: real-time bidding, media buying platform, ad tech, programmatic advertising, behavioral targeting, contextual targeting, audience segmentation, ad exchange, DataXu acquisition, Sacha Berlik, demand-side platform, digital advertising, online marketing, geo-targeting, data-driven advertising