Meuron

Initially established as meuron Inc. in October 2014 by Toshiaki Kanazawa, the company has rebranded to Brewtope Inc. as of October 2024 to mark the 5th anniversary of its main service. The firm operates Otomoni, a subscription box service for craft beer. This service provides customers with a curated selection of different craft beers, drawing from a collection of over 3,000 types from around the world. The business model is centered on a recurring subscription fee, offering a user-friendly approach that allows customers to skip deliveries or cancel without penalty.

Toshiaki Kanazawa founded the company after spinning out a new business he initiated at his previous employer, BEENOS. At BEENOS, he was involved in building and managing a talent pool of entrepreneurs. This background in talent and business development informed the creation of his own venture. Brewtope aims to function as a multi-sided platform for the craft beer industry, addressing logistical challenges for small breweries. Many craft breweries are small operations and face difficulties with distribution, such as managing short shelf lives and refrigerated storage, which makes them less suitable for large retailers like convenience stores and supermarkets. Brewtope provides a solution by handling the operational aspects of subscription services for these breweries, allowing them to focus on production. The company also supports breweries in improving their products for wider distribution. The stated mission is to enrich daily life through the discovery of craft beer.

Keywords: craft beer subscription, beer delivery, beverage ecommerce, alcohol subscription box, Japanese startups, Otomoni, Brewtope, direct to consumer, food and beverage, specialty drinks, beer curation, brewery logistics, craft beer distribution, online beverage sales, recurring revenue, subscription business model, beverage industry platform, Toshiaki Kanazawa, BEENOS spin-out