Meu Espelho
Online retailer of professional beauty and cosmetic products.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | - | |
| Total Funding | 000k | ||
Meu Espelho is a Brazilian e-commerce platform specializing in the sale of cosmetics and professional beauty products. The company was founded by Bianca Latgé and Renata Merquior.
In October 2013, the media conglomerate Grupo Abril acquired a 51% majority stake in the company, marking Abril's entry into the e-commerce sector. Despite the acquisition, founders Bianca Latgé and Renata Merquior continued to manage the business operations. The partnership aimed to leverage Abril's extensive media channels to promote Meu Espelho's offerings.
The business operates as an online retailer, offering a wide array of products from well-known global brands, including shampoos, conditioners, hair masks, and styling tools. Its revenue model is based on direct-to-consumer sales through its website, meuespelho.com.br. The platform targets consumers looking for professional-grade beauty supplies with the convenience of online shopping, offering features like installment payments and free shipping on qualifying orders.
Keywords: e-commerce, cosmetics, beauty products, online retail, hair care, professional beauty, beauty supplies, Brazilian startup, online marketplace, direct-to-consumer