Meu-Chapa

Meu-Chapa operates within the Brazilian gig economy, offering a digital platform designed to connect freelance labor with businesses in need of temporary or task-based workers. The company primarily targets sectors such as logistics, retail, and events, facilitating a more flexible and efficient hiring process for roles like truck drivers, helpers, and stockists. Its business model is centered on a transactional fee, charging a percentage of the amount paid to the worker for each successfully completed job facilitated through its application.

The platform's core service is an application that allows companies to post job opportunities and find qualified professionals. For workers, it provides a means to find temporary employment, manage their schedules, and receive payments securely. The service aims to streamline the entire process from job posting and candidate selection to payment and evaluation, thereby reducing the administrative burden for employers and providing a reliable source of income for gig workers.

Founded in 2021 by Guilherme Wurth and Marcelo Zorovich, Meu-Chapa emerged from the founders' direct experiences with the challenges of hiring temporary labor. Guilherme Wurth, with a background in business administration and experience in logistics and supply chain, and Marcelo Zorovich, a production engineer, identified a gap in the market for a technological solution to simplify these connections. The company has participated in acceleration programs like the one from B-Market, which has supported its development and market entry. Since its inception, the platform has registered a significant number of professionals and facilitated thousands of connections, demonstrating traction in its target market.

Keywords: gig economy, freelance platform, temporary labor, on-demand staffing, logistics, retail staffing, workforce management, task-based work, flexible hiring, Brazil