Metric

Metric operates within the direct-to-consumer apparel market, specializing in made-to-measure clothing to address the common issue of poor fit from standard sizing. The business was established by a mother-daughter team, a serial entrepreneur with prior experience running an online clothing boutique and her fashion designer daughter, Sara. Their journey began with the founder's personal frustration in finding a t-shirt that fit well, which led them to create a brand focused on individual body shapes and sizes.

The company's business model is centered on a made-to-order production process, which circumvents the inventory complexities associated with carrying numerous sizes and shape variations. Metric serves individual consumers in the United States, generating revenue through the online sale of its custom garments. Given the custom nature of each piece, the company does not accept returns but instead offers a "Perfect Fit Guarantee" to ensure customer satisfaction.

The core of Metric's service is its technology-driven customization process. Customers provide their measurements and fit preferences, which are then fed into proprietary formulas. The company utilizes automatic pattern-making software to generate a unique pattern for every shirt, which is then cut with precision laser equipment. This approach allows for a high degree of personalization, moving beyond the limitations of traditional small, medium, and large sizing. A key challenge the founders overcame was ensuring accurate customer measurements taken at home, a problem they solved by integrating a specialized software solution. All garments are crafted in Chicago and shipped for free within the U.S.

Keywords: custom clothing, made-to-measure, apparel technology, direct-to-consumer, fashion tech, personalized apparel, e-commerce fashion, custom t-shirts, laser-cut apparel, made-to-order clothing, online tailoring, perfect fit, individual sizing, garment customization, clothing manufacturing, sustainable fashion, Chicago apparel, proprietary fit formula, automatic pattern-making, custom-fit technology