Metigy

Metigy, founded in 2015 by David Fairfull and Johnson Lin, was a marketing technology company that targeted small to medium-sized enterprises (SMEs). Fairfull, a former managing partner at We Are Social, and Lin, who had extensive experience in software development and managing technical teams, aimed to provide smaller businesses with sophisticated marketing insights.

The company's platform was designed as a social media management tool to help marketers optimize their online activities. It offered features for creating, scheduling, and analyzing social media content across various networks, providing recommendations on posting times and frequency. The product also included tools for managing ad campaigns, tracking performance, and gaining insights into audience engagement. The business model was intended to be subscription-based, with different pricing tiers available. Metigy claimed its AI-powered platform could help users improve conversions by delivering customized strategic ideas.

Despite raising $20 million in a Series B funding round in late 2020 and a total of $27.1 million overall, the company entered voluntary administration in July 2022, resulting in the loss of 75 jobs. Subsequent investigations by liquidators revealed that the company had generated little to no revenue since its inception and relied almost entirely on capital injections to operate. It was later alleged in court that the company did not actually use artificial intelligence in its product. In November 2024, former CEO David Fairfull was charged with multiple counts of making false and misleading statements to investors and dishonestly using his position as a director. ASIC, the corporate regulator, alleged that Fairfull provided false revenue information to investors and used company funds for personal benefit, including the purchase of real estate.

Keywords: Metigy, adtech, martech, social media management, AI marketing, David Fairfull, Johnson Lin, startup collapse, administration, ASIC investigation, digital marketing tools, SME marketing, venture capital, Cygnet Capital, Regal Funds Management, Five V Venture Capital, startup fraud, Cathro & Partners, marketing analytics, content scheduling