Metamall

Metamall is a decentralized metaverse platform focused on creating a virtual reality (VR) shopping and entertainment experience built on the Solana blockchain. Founded in 2021 by Serge Gianchandani, the company is headquartered in London, United Kingdom. Gianchandani is a serial entrepreneur with extensive experience in digital transformation, holding twelve patents in 3D and VR imagery. Prior to Metamall, he founded Egg Solution Optronics, a company specializing in immersive technology, and co-founded Moksha, a firm that worked with major brands like Amazon, Unilever, and Adidas.

The company's core offering is a virtual mall where users, represented by customizable avatars, can explore, shop, socialize, and participate in various entertainment activities. The platform aims to merge the convenience of e-commerce with the immersive and social aspects of physical shopping. It features distinct zones for commercial properties, allowing brands to set up virtual shops and showrooms, alongside areas for lifestyle experiences such as games, NFT art galleries, and social lounges. The business model revolves around the sale and lease of virtual real estate, which are sold as NFTs. These digital assets, or "spaces," come in various sizes and can be customized by their owners. Revenue is also generated from in-platform advertising and transaction fees.

The entire ecosystem is powered by its native utility token, "MALL." This cryptocurrency is used for all transactions within the Metamall, including purchasing virtual land, paying for goods and services, accessing exclusive experiences, and trading NFTs. By leveraging blockchain technology, Metamall ensures secure, transparent transactions and provides users with true ownership of their digital assets. The platform targets a broad audience, from crypto enthusiasts and gamers to retail brands and individual consumers seeking novel digital experiences. In late 2021 and early 2022, Metamall raised approximately $4.6 million to $4.9 million through token sales, with participation from institutional investors like MH Ventures, MarsVC, and 316VC, to scale its technology and marketing efforts. Keywords: virtual reality shopping, metaverse e-commerce, blockchain retail, NFT real estate, Serge Gianchandani, decentralized marketplace, Solana blockchain, virtual mall, digital assets, MALL token, immersive commerce, VR experience, crypto shopping, NFT marketplace, virtual land, digital economy, avatar customization, 3D shopping, social commerce, metaverse platform