Meta Man

Meta Man, stylized as metaman.fashion, is a direct-to-consumer (D2C) brand based in Bengaluru, India, carving out a niche in the men's lifestyle market. The company was established in 2022 by Anil Shetty and Harsh Maskara, with actor Suniel Shetty joining as a founding mentor. The initial concept for the brand was sparked by a conversation between Anil Shetty and Suniel Shetty about the scarcity of dedicated men's jewelry brands in India. This led to the creation of a design-focused company aiming to reintroduce and normalize jewelry as a form of expression for the modern Indian man.

The business initially launched as India's first exclusive men's jewelry brand, offering a collection of bracelets, chains, pendants, and rings crafted from materials like brass, gold, and silver. The product line is designed to cater to various occasions, from daily wear to formal events. Operating on a D2C model, Meta Man sells its products primarily through its website, with prices starting from approximately INR 1,999. In a strategic move to broaden its market presence, Meta Man acquired Drip Project, a luxury jewelry brand focused on a millennial audience, in 2023 for $1 million. This acquisition also brought Drip Project's co-founder, Harsh Maskara, on board as a co-founder of Meta Man.

The company has successfully attracted significant investment, securing a $1 million seed round in November 2022 from a consortium of notable investors, including Zerodha co-founder Nikhil Kamath, Accel Partners' Prashanth Prakash, and cricketer KL Rahul. By mid-2025, its total funding had reached $1.22 million over three rounds from 64 investors. Recently, the brand expanded its product portfolio into the fragrance market, launching a line of premium perfumes with financial backing and a brand ambassadorship from KL Rahul. This expansion aligns with Meta Man's long-term vision to evolve into a comprehensive men's lifestyle brand, with plans to further diversify into apparel and open additional retail stores, including an existing offline location in Mumbai.

Keywords: men's jewelry, D2C fashion, Indian startup, men's lifestyle brand, direct-to-consumer, men's accessories, premium perfumes, fashion accessories, online jewelry store, Bengaluru startup, men's grooming, celebrity-backed brand, e-commerce, men's fashion, lifestyle products, apparel, men's rings, men's bracelets, men's chains, Anil Shetty, Harsh Maskara, Suniel Shetty, KL Rahul