Mesh Korea

Mesh Korea is an IT-oriented logistics company founded in January 2013 by You-il Kim (also cited as JB Rhyu and Yoo Jung-beom). The company operates the integrated logistics service brand 'Vroong,' which provides last-mile and quick commerce delivery solutions. Its business model is primarily B2B, serving a range of clients from e-commerce sellers and offline stores to large enterprises like Starbucks Korea, McDonald's, and Gmarket.

The core of Mesh Korea's offering is its technology-driven platform, which includes the Vroong Engine, a proprietary algorithm for optimizing logistics, and VROONG TMS, a SaaS-based transportation management system. These tools manage order allocation, scheduling, and route optimization to enhance efficiency for its network of delivery riders. The company has built a nationwide logistics network using a hub-and-spoke infrastructure with micro-fulfillment centers (MFCs) to support services like real-time delivery, fresh food delivery, and fulfillment. Clients can utilize this infrastructure to enable their own e-commerce and quick delivery capabilities, with some services promising delivery within an hour.

The company has attracted significant investment from major corporations. In 2018, Hyundai Motor invested ₩22.5 billion ($20 million) to collaborate on logistics technology, including potential unmanned delivery services. Other notable investors include Naver and GS Retail. In February 2023, hy (formerly Korea Yakult) acquired a 66.7% controlling stake in Mesh Korea, aiming to integrate Vroong's capabilities to become a comprehensive distribution company.

Keywords: last-mile delivery, logistics platform, quick commerce, Vroong, transportation management system, fulfillment services, route optimization, logistics IT solutions, B2B delivery, on-demand delivery, supply chain management, urban logistics, fresh food delivery, e-commerce logistics, delivery network, fleet management, hub-and-spoke, micro-fulfillment, SaaS, logistics data analytics